Media Studies A-Level
Managed versus genuine interactivity
What Managed versus genuine interactivity means in Media Studies A-Level, as defined for AQA.
Definition of Managed versus genuine interactivity
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Reference: AQA
Interactivity can be genuine participation or a managed form that keeps audiences engaged for commercial benefit.
Topics that use Managed versus genuine interactivity
- Fandom (AQA A-Level)
Related terms
- Fan participation
- Fandom participation
- Interactivity
- Prosumer
- Digital platform affordances
- Passive mass audience
Using Managed versus genuine interactivity in the exam
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