Media Studies A-Level
Passive vs. Active Audiences
What Passive vs. Active Audiences means in Media Studies A-Level, as defined for AQA.
Definition of Passive vs. Active Audiences
The theoretical shift from linear transmission models, where audiences are seen as vulnerable to direct influence, to reception theories that emphasize audience agency and individual interpretation.
Topics that use Passive vs. Active Audiences
- Media audiences (AQA A-Level)
Related terms
- Audience Agency
- Audience Positioning
- Cognitive Surplus
- Cultivation and Socialization
- Decentralization of Power
- Digital Labor and Monetization
- Encoding/Decoding
- First-Order Beliefs
Using Passive vs. Active Audiences in the exam
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