Physical Education A-Level
Commercial value of audiences
What Commercial value of audiences means in Physical Education A-Level, as defined for AQA.
Definition of Commercial value of audiences
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Reference: AQA
Audience size and profile determine the commercial value of broadcasting rights and sponsorship deals.
Topics that use Commercial value of audiences
- Impact of commercialisation on physical activity and sport and the relationship between sport and the media (AQA A-Level)
Related terms
- Commercialisation and coach income
- Job insecurity and accountability
- Media and sponsorship targeting
- Media duties and public scrutiny
- Audience
- Balancing preparation, welfare and commercial demands
- Effects of audience demand on sport
Using Commercial value of audiences in the exam
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