Physical Education A-Level
Media and sponsorship targeting
What Media and sponsorship targeting means in Physical Education A-Level, as defined for AQA.
Definition of Media and sponsorship targeting
Check what you remember
Read the wording for your board, then hide it and explain Media and sponsorship targeting in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Factors such as large numbers, loyal engagement, disposable income and demographic profile make an audience attractive to media and sponsors.
Topics that use Media and sponsorship targeting
- Impact of commercialisation on physical activity and sport and the relationship between sport and the media (AQA A-Level)
Related terms
- Commercialisation and coach income
- Job insecurity and accountability
- Media duties and public scrutiny
- Audience
- Balancing preparation, welfare and commercial demands
- Commercial value of audiences
- Effects of audience demand on sport
Using Media and sponsorship targeting in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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