Marketing Processes and Planning — Edexcel Vocational Food Preparation and Nutrition

Learning outcomes

1. Explain the role of marketing and how it interrelates with other business units of an organisation.2. Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.3.
2. Produce a marketing plan for an organisation that meets marketing objectives.4.
3. Develop a media plan to support a marketing campaign for an organisation.