Business A-Level

Ansoff matrix

What Ansoff matrix means in Business A-Level, as defined for AQA.

Definition of Ansoff matrix

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Reference: AQA

Sorts growth options by how far each takes the firm from what it already knows, pairing existing and new products with existing and new markets.

AQA · Strategic direction: choosing which markets to compete in and what products to offer

Topics that use Ansoff matrix

Strategic direction: choosing which markets to compete in and what products to offer (AQA A-Level)

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Using Ansoff matrix in the exam

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