Business A-Level
Diversification
What Diversification means in Business A-Level, as defined for Pearson Edexcel.
Definition of Diversification
A growth strategy in the Ansoff Matrix where a business sells new products in new markets.
Topics that use Diversification
- Theme 3: Business decisions and strategy (Pearson Edexcel A-Level)
Related terms
- Economies of Scale
- Inorganic (External) Growth
- Market Penetration
- Organic (Internal) Growth
- Diseconomies of Scale
Using Diversification in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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