corporate objectives
What corporate objectives means in Business A-Level, as defined for AQA, Pearson Edexcel.
Definitions of corporate objectives
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Reference: AQA
Aims that are tied directly to the owner, so shareholders push for returns, trustees push for the charitable purpose and a founder may push hardest for control.
The objective the owners have set, such as growth in shareholder value, survival, or keeping family control, which gives the judgement a yardstick.
Measurable goals for the whole firm, derived from purpose, such as cutting unit costs by a tenth.
The specific, measurable, medium-to-long-term goals for the business as a whole, designed to coordinate the organisation.
Topics that use corporate objectives
- Mission, corporate objectives, functional objectives and strategy (AQA A-Level)
- Strategic direction: choosing which markets to compete in and what products to offer (AQA A-Level)
- Understanding different business forms (AQA A-Level)
- Corporate objectives (Pearson Edexcel A-Level)
Related terms
- diversification
- Mission Statement
- strategy
- Ansoff matrix
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- Corporate Objective
Using corporate objectives in the exam
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