Business A-Level

strategic direction

What strategic direction means in Business A-Level, as defined for AQA.

Definition of strategic direction

Check what you remember

Read the wording for your board, then hide it and explain strategic direction in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

The route a firm picks for which markets to compete in and what products to offer, chosen for reasons that can be read straight off the case.

AQA · Strategic direction: choosing which markets to compete in and what products to offer

Topics that use strategic direction

Strategic direction: choosing which markets to compete in and what products to offer (AQA A-Level)

Related terms

Using strategic direction in the exam

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All Business A-Level terms