Business A-Level

market penetration

What market penetration means in Business A-Level, as defined for AQA.

Definition of market penetration

Check what you remember

Read the wording for your board, then hide it and explain market penetration in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Selling more of the current range to current customers, the cheapest because the product works and the channel exists.

AQA · Strategic direction: choosing which markets to compete in and what products to offer (study guide)

Topics that use market penetration

Strategic direction: choosing which markets to compete in and what products to offer (AQA A-Level)

Related terms

Using market penetration in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

Practise Business questions

Create a free account to answer exam-style questions on this topic and get feedback on your answers.

Start free

A week of Premium from your first lesson · Then the free plan continues · No card, no charge

All Business A-Level terms