Business A-Level
Market Penetration
What Market Penetration means in Business A-Level, as defined for Pearson Edexcel.
Definition of Market Penetration
A growth strategy in the Ansoff Matrix where a business aims to sell more of its existing products in its existing markets.
Topics that use Market Penetration
- Theme 3: Business decisions and strategy (Pearson Edexcel A-Level)
Related terms
- Economies of Scale
- Inorganic (External) Growth
- Organic (Internal) Growth
- Diseconomies of Scale
- Diversification
Using Market Penetration in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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