Business A-Level
niche defensibility
What niche defensibility means in Business A-Level, as defined for AQA.
Definition of niche defensibility
Check what you remember
Read the wording for your board, then hide it and explain niche defensibility in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A focus approach trades volume for defensibility, because a segment too small to interest a national rival can still be served profitably on modest marketing spend.
Topics that use niche defensibility
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- erosion of advantage
- focus strategy
- imitation and entry
- margin and volume
- market structure
Using niche defensibility in the exam
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