Business A-Level
imitation and entry
What imitation and entry means in Business A-Level, as defined for AQA.
Definition of imitation and entry
Check what you remember
Read the wording for your board, then hide it and explain imitation and entry in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Rivals copy a product within a season and new entrants are slowed down by barriers such as brand, patents, scale or switching costs.
Topics that use imitation and entry
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- erosion of advantage
- focus strategy
- margin and volume
- market structure
- niche defensibility
Using imitation and entry in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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