Business A-Level
margin improvement
What margin improvement means in Business A-Level, as defined for AQA.
Definition of margin improvement
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Read the wording for your board, then hide it and explain margin improvement in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A wider margin at the same price where rivals cannot match on cost, which lowers break even output.
Topics that use margin improvement
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- erosion of advantage
- focus strategy
- imitation and entry
- margin and volume
- market structure
Using margin improvement in the exam
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