Business A-Level
Market Orientation
What Market Orientation means in Business A-Level, as defined for Pearson Edexcel.
Definition of Market Orientation
An approach where a business bases its product decisions on consumer demand, established through market research.
Topics that use Market Orientation
- Meeting customer needs (Pearson Edexcel A-Level)
Related terms
Using Market Orientation in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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