Business A-Level
Market Segmentation
What Market Segmentation means in Business A-Level, as defined for Pearson Edexcel.
Definitions of Market Segmentation
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The process of dividing a target market into approachable groups based on shared characteristics to optimize marketing efficiency.
The process of dividing a target market into smaller, distinct groups of consumers with similar characteristics.
Topics that use Market Segmentation
- Market (Pearson Edexcel A-Level)
- Meeting customer needs (Pearson Edexcel A-Level)
Related terms
- Product Differentiation
- Barriers to Entry
- Market Share
- Oligopoly
- Price Elasticity of Demand (PED)
- Market Orientation
- Mass Market
- Niche Market
Using Market Segmentation in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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