Business A-Level
Mass Market
What Mass Market means in Business A-Level, as defined for Pearson Edexcel.
Definition of Mass Market
A very large market in which products with mass appeal are targeted at a wide variety of customers.
Topics that use Mass Market
- Meeting customer needs (Pearson Edexcel A-Level)
Related terms
Using Mass Market in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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