Business A-Level
pricing power
What pricing power means in Business A-Level, as defined for AQA.
Definition of pricing power
Check what you remember
Read the wording for your board, then hide it and explain pricing power in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The ability to earn a premium because demand responds less to price, so a premium sticks and repeat purchase rises.
Topics that use pricing power
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- erosion of advantage
- focus strategy
- imitation and entry
- margin and volume
- market structure
Using pricing power in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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