Business A-Level
realised strategy
What realised strategy means in Business A-Level, as defined for AQA.
Definition of realised strategy
Check what you remember
Read the wording for your board, then hide it and explain realised strategy in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The combination of a firm's deliberate strategy and its emergent strategy, as argued by Henry Mintzberg.
Topics that use realised strategy
- Problems with strategy and why strategies fail (AQA A-Level)
Related terms
- balanced scorecard
- flexibility versus control
- implementation gap
- mission and objectives
- organisational culture
- resistance to change
- return on capital employed
- risk assessment
Using realised strategy in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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