Business A-Level
reputational damage
What reputational damage means in Business A-Level, as defined for AQA.
Definition of reputational damage
Check what you remember
Read the wording for your board, then hide it and explain reputational damage in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A reputation that takes years and a marketing budget to rebuild while rivals collect the customers who left.
Topics that use reputational damage
Related terms
- continuous improvement
- cost of quality
- cost of rework
- fitness for purpose
- internal and external failure costs
- prevention versus detection
- price elasticity of demand
- product recall
Using reputational damage in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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