Business A-Level
stuck in the middle
What stuck in the middle means in Business A-Level, as defined for AQA.
Definition of stuck in the middle
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Reference: AQA
Having neither the lowest costs nor a reason for customers to pay extra, so the firm is squeezed from both sides.
Topics that use stuck in the middle
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- erosion of advantage
- focus strategy
- imitation and entry
- margin and volume
- market structure
Using stuck in the middle in the exam
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