Business GCSE

Adaptation and reaction

What Adaptation and reaction means in Business GCSE, as defined for AQA.

Definition of Adaptation and reaction

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Reference: AQA

Adjusting elements of the mix, such as lowering price, updating the product, changing promotion or moving to a new distribution channel, in response to change.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Adaptation and reaction

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Adaptation and reaction in the exam

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