Business GCSE

Balancing

What Balancing means in Business GCSE, as defined for AQA.

Definition of Balancing

Check what you remember

Read the wording for your board, then hide it and explain Balancing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Maintaining a mix of products at different stages of the product life cycle, so that mature products generate cash while newer products are developed.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Balancing

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Balancing in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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