Business GCSE

Access to customers

What Access to customers means in Business GCSE, as defined for AQA.

Definition of Access to customers

Check what you remember

Read the wording for your board, then hide it and explain Access to customers in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Selling through retailers gives a producer access to potential customers who already shop there, and the retailer's scale affects the producer's reach.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Access to customers

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Access to customers in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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