Adaptation to change
What Adaptation to change means in Business GCSE, as defined for AQA.
Definitions of Adaptation to change
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Reference: AQA
Revising objectives when internal or external circumstances change, for example moving from a profit objective to a survival objective and later to an objective of increasing online sales.
Businesses adapt the mix over time as tastes, technology and competition change.
Topics that use Adaptation to change
- Setting business aims and objectives (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
Related terms
- Access to customers
- Adaptation and reaction
- Advertising
- Aim
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Adaptation to change in the exam
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