Business GCSE
Advertising
What Advertising means in Business GCSE, as defined for AQA.
Definitions of Advertising
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Advertising in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Paid, non-personal promotion that informs or persuades customers about a product, sitting within the promotion element of the marketing mix.
A paid form of promotion that uses media to communicate with potential customers.
Topics that use Advertising
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
- Brand awareness and reach
Using Advertising in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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