Business GCSE
Niche Marketing
What Niche Marketing means in Business GCSE, as defined for OCR.
Definition of Niche Marketing
Targeting a very specific, small, and well-defined segment of the market.
Topics that use Niche Marketing
- Market segmentation (OCR GCSE)
Related terms
Using Niche Marketing in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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