Business GCSE
Demographic Segmentation
What Demographic Segmentation means in Business GCSE, as defined for OCR.
Definition of Demographic Segmentation
Dividing a market based on population characteristics such as age, gender, income, or occupation.
Topics that use Demographic Segmentation
- Market segmentation (OCR GCSE)
Related terms
Using Demographic Segmentation in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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