Demographic Segmentation
What Demographic Segmentation means in Business GCSE, as defined for AQA, OCR.
Definitions of Demographic Segmentation
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Reference: OCR
Dividing a market based on population characteristics such as age, gender, income, or occupation.
Segmenting a market based on population characteristics like age, gender, and income.
Topics that use Demographic Segmentation
- Segmentation (AQA GCSE)
- Market segmentation (OCR GCSE)
Related terms
- Market Segmentation
- Psychographic Segmentation
- Customer needs
- Customer needs and wants
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Stereotyping and inclusivity
Using Demographic Segmentation in the exam
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