Business GCSE
Market Segmentation
What Market Segmentation means in Business GCSE, as defined for Eduqas, OCR.
Definitions of Market Segmentation
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Dividing a broad target market into smaller, distinct groups of consumers with common needs or characteristics.
The process of dividing a target market into smaller groups of consumers with shared characteristics or needs.
Dividing a market into distinct groups of buyers with different needs, characteristics, or behaviours.
Dividing a broad target market into subsets of consumers who have common needs or characteristics.
Topics that use Market Segmentation
- Marketing (Eduqas GCSE)
- Market segmentation (OCR GCSE)
- Marketing (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
- Marketing Mix
- Product Life Cycle
- Market Research
- E-commerce
- Extension Strategy
- Loss Leader
- Target Market
- Unique Selling Point (USP)
Using Market Segmentation in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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