Psychographic Segmentation
What Psychographic Segmentation means in Business GCSE, as defined for AQA, OCR.
Definitions of Psychographic Segmentation
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Read the wording for your board, then hide it and explain Psychographic Segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: OCR
Dividing a market based on consumer lifestyles, values, attitudes, and personalities.
Segmenting based on lifestyle, values, and attitudes.
Topics that use Psychographic Segmentation
- Segmentation (AQA GCSE)
- Market segmentation (OCR GCSE)
Related terms
- Demographic Segmentation
- Market Segmentation
- Customer needs
- Customer needs and wants
- Marketing mix
- Marketing mix adaptation
- Marketing mix decisions
- Stereotyping and inclusivity
Using Psychographic Segmentation in the exam
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