Business GCSE
Psychographic Segmentation
What Psychographic Segmentation means in Business GCSE, as defined for OCR.
Definition of Psychographic Segmentation
Dividing a market based on consumer lifestyles, values, attitudes, and personalities.
Topics that use Psychographic Segmentation
- Market segmentation (OCR GCSE)
Related terms
Using Psychographic Segmentation in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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