Business GCSE
Product range and differentiation
What Product range and differentiation means in Business GCSE, as defined for AQA.
Definition of Product range and differentiation
Check what you remember
Read the wording for your board, then hide it and explain Product range and differentiation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Offering a wider range of products to suit different markets, or a unique product or brand that rivals cannot easily copy, reducing direct price competition.
Topics that use Product range and differentiation
- Globalisation (AQA GCSE)
Related terms
- Competition
- Competitive pressure
- Competitiveness
- Cost and benefit
- Customer needs
- Differentiation
- Exchange Rate
- External risk and opportunity
Using Product range and differentiation in the exam
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