Purpose and direction
What Purpose and direction means in Business GCSE, as defined for AQA.
Definitions of Purpose and direction
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
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Reference: AQA
Objectives give direction so that owners, managers and employees know what to prioritise.
Objectives give direction so owners, managers and employees know what to prioritise.
Topics that use Purpose and direction
- Setting business aims and objectives (AQA GCSE)
Related terms
- Adaptation to change
- Aim
- Business aim
- Business aims
- Business context and contingency
- Business objective
- Business sustainability and survival
- Communication and managing uncertainty
Using Purpose and direction in the exam
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