Economics B A-Level
Glocalisation
What Glocalisation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Glocalisation
Check what you remember
Read the wording for your board, then hide it and explain Glocalisation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The adaptation of global products to meet the specific needs, tastes, and cultural expectations of local markets.
Topics that use Glocalisation
- Responding to global demand (Pearson Edexcel A-Level)
Related terms
- Branding
- Economies of scale
- Ethnocentric approach
- Geocentric approach
- Globalisation
- Non-price competition
- Polycentric approach
- Product differentiation
Using Glocalisation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Economics B questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Economics B A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge