Economics B A-Level
Long tail
What Long tail means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Long tail
Check what you remember
Read the wording for your board, then hide it and explain Long tail in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The strategy of selling a large number of unique, niche items in relatively small quantities.
Topics that use Long tail
- How the digital economy affects markets and firms (Pearson Edexcel A-Level)
Related terms
- Cost structures
- Creative destruction
- Digital skills
- Market competition
- Micromarketing
- Profit and loss
- Social media
- Viral marketing
Using Long tail in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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