Media Studies A-Level
Audience interpretation and local adaptation
What Audience interpretation and local adaptation means in Media Studies A-Level, as defined for AQA.
Definition of Audience interpretation and local adaptation
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Reference: AQA
Audiences reinterpret imported texts and domestic industries adapt, which counters the argument that imported media erodes local culture.
Topics that use Audience interpretation and local adaptation
Related terms
- Commercial imperatives
- Commodification
- Conglomeration
- Convergence
- Cultural imperialism
- Global flow of media products
- Hesmondhalgh's account of cultural industry structure
- New formats and technologies
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