Media Studies A-Level
Commercial imperatives
What Commercial imperatives means in Media Studies A-Level, as defined for AQA.
Definition of Commercial imperatives
Check what you remember
Read the wording for your board, then hide it and explain Commercial imperatives in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Innovation is not simply creative freedom: it is shaped by commercial imperatives rather than being purely creative freedom.
Topics that use Commercial imperatives
Related terms
- Audience interpretation and local adaptation
- Commodification
- Conglomeration
- Convergence
- Cultural imperialism
- Global flow of media products
- Hesmondhalgh's account of cultural industry structure
- New formats and technologies
Using Commercial imperatives in the exam
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