Commodification
What Commodification means in Media Studies A-Level, as defined for AQA.
Definitions of Commodification
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Reference: AQA
The process by which cultural products and experiences are turned into goods that can be bought, sold and profited from.
Turning culture into saleable goods, which concerns selling culture for profit rather than technological merging.
Topics that use Commodification
Related terms
- Audience interpretation and local adaptation
- Commercial imperatives
- Conglomeration
- Convergence
- Cultural imperialism
- Global flow of media products
- Hesmondhalgh's account of cultural industry structure
- New formats and technologies
Using Commodification in the exam
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