Media Studies A-Level
Audience maintenance
What Audience maintenance means in Media Studies A-Level, as defined for AQA.
Definition of Audience maintenance
Check what you remember
Read the wording for your board, then hide it and explain Audience maintenance in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
How media organisations work to hold on to audiences across national and global markets, through marketing and other strategies.
Topics that use Audience maintenance
- Media industries (AQA A-Level)
Related terms
- Circulation
- Commercial funding
- Conglomerate ownership
- Constraints on individual creativity
- Digital disruption of regulation
- Distribution
- Diversification
- Division of labour and professional skills
Using Audience maintenance in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Media Studies questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Media Studies A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge