Hospitality Consumer Behaviour and Insight — Edexcel Vocational Food Preparation and Nutrition

Learning outcomes

1. Examine the factors that influence hospitality consumer behaviour and attitudes.2.
2. Evaluate appropriate forms of research to understand the hospitality consumer decision-making process and transform data into actionable insights.3.
3. Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process.4.