Business A-Level
branding and price sensitivity
What branding and price sensitivity means in Business A-Level, as defined for AQA.
Definition of branding and price sensitivity
Check what you remember
Read the wording for your board, then hide it and explain branding and price sensitivity in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Differentiation, branding and loyalty schemes are each an attempt to dull the response to price, which is why they are worth paying for.
Topics that use branding and price sensitivity
- Understanding markets and customers (AQA A-Level)
Related terms
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
- portfolio planning
Using branding and price sensitivity in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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