Business A-Level
evidence based decisions
What evidence based decisions means in Business A-Level, as defined for AQA.
Definition of evidence based decisions
Check what you remember
Read the wording for your board, then hide it and explain evidence based decisions in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Collecting evidence is only worth it if it changes what the firm does, feeding the choices of what to sell, who to sell it to, what to charge and how much to make.
Topics that use evidence based decisions
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
- portfolio planning
Using evidence based decisions in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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