Business A-Level
limits of historic records
What limits of historic records means in Business A-Level, as defined for AQA.
Definition of limits of historic records
Check what you remember
Read the wording for your board, then hide it and explain limits of historic records in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Records describe yesterday and existing customers, so they are weakest in judging a product nobody has bought yet, and holding them brings a legal duty of care over personal information.
Topics that use limits of historic records
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- market share arithmetic
- portfolio planning
Using limits of historic records in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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