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    Business A-Level

    limits of estimated data

    What limits of estimated data means in Business A-Level, as defined for AQA.

    Definition of limits of estimated data

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    Read the wording for your board, then hide it and explain limits of estimated data in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    Both numbers come from past behaviour, assume nothing else moves, and neither says a word about cost, so a price cut that lifts revenue can still cut profit.
    AQA · Understanding markets and customers

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    Using limits of estimated data in the exam

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