functional objectives
What functional objectives means in Business A-Level, as defined for AQA.
Definitions of functional objectives
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Reference: AQA
Departmental targets that sit below the corporate ones, such as sales volume and market share for marketing, unit cost for operations, cash flow for finance and labour productivity for human resources.
Targets such as raising capacity utilisation, cutting labour turnover or widening the product portfolio that deliver a corporate objective of growth.
Topics that use functional objectives
- Mission, corporate objectives, functional objectives and strategy (AQA A-Level)
- Strategic decision making (A-level only) (AQA A-Level)
Related terms
- time horizon
- Ansoff's Matrix
- Automation and the cost structure
- balanced scorecard
- conflicting objectives
- Corporate Objective
- corporate objectives
- Corporate social responsibility
Using functional objectives in the exam
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