Corporate Objective
What Corporate Objective means in Business A-Level, as defined for AQA.
Definition of Corporate Objective
Check what you remember
Read the wording for your board, then hide it and explain Corporate Objective in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A long-term, measurable goal set at board level that translates the mission into a concrete target. Corporate objectives are typically SMART and cover a 3–5 year horizon.
Topics that use Corporate Objective
Related terms
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- corporate objectives
- diversification
- external environment
- Functional Coherence
- functional objectives
Using Corporate Objective in the exam
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