Business A-Level
matching strategy
What matching strategy means in Business A-Level, as defined for AQA.
Definition of matching strategy
Check what you remember
Read the wording for your board, then hide it and explain matching strategy in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Pairing a strength with an opportunity to give a plan, or a weakness with a threat to give a risk to fix, rather than leaving four separate lists.
Topics that use matching strategy
Related terms
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- Corporate Objective
- corporate objectives
- diversification
- external environment
- Functional Coherence
Using matching strategy in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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