Business A-Level
qualitative and quantitative evidence
What qualitative and quantitative evidence means in Business A-Level, as defined for AQA.
Definition of qualitative and quantitative evidence
Check what you remember
Read the wording for your board, then hide it and explain qualitative and quantitative evidence in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Research yields both quantitative data ('how many') and qualitative data ('why'), and a qualitative finding can explain a quantitative one.
Topics that use qualitative and quantitative evidence
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
Using qualitative and quantitative evidence in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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