Business A-Level
quota sampling
What quota sampling means in Business A-Level, as defined for AQA.
Definition of quota sampling
Check what you remember
Read the wording for your board, then hide it and explain quota sampling in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A non-probability method where interviewers fill quotas for certain demographics; it is fast and cheap but not random, so it carries no statistical guarantee.
Topics that use quota sampling
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
Using quota sampling in the exam
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