Business A-Level
risk reduction
What risk reduction means in Business A-Level, as defined for AQA.
Definition of risk reduction
Check what you remember
Read the wording for your board, then hide it and explain risk reduction in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Marketing research provides information to reduce the risk of business decisions, though it only narrows risk rather than removing it.
Topics that use risk reduction
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
Using risk reduction in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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