Average customer lifetime value
What Average customer lifetime value means in Business GCSE, as defined for AQA.
Definition of Average customer lifetime value
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Reference: AQA
A measure that improves when increased spend makes each customer worth more.
Topics that use Average customer lifetime value
- Good customer services (AQA GCSE)
Related terms
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
Using Average customer lifetime value in the exam
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