Business GCSE
Brand reputation and repeat custom
What Brand reputation and repeat custom means in Business GCSE, as defined for AQA.
Definition of Brand reputation and repeat custom
Check what you remember
Read the wording for your board, then hide it and explain Brand reputation and repeat custom in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Poor design, such as broken links, hidden contact details or slow pages, drives customers to competitors, so the website directly affects satisfaction, repeat purchase and reputation.
Topics that use Brand reputation and repeat custom
- Good customer services (AQA GCSE)
Related terms
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
- Cost control
Using Brand reputation and repeat custom in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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